Tuesday, April 10, 2007

AMD cuts prices on its high end processors

AMD has cut prices on its high-end dual-core desktop processors after the launch of Intel’s quad-core Core 2 Extreme QX6800. AMD also announced its new restructuring plans to compensate for reduced quarterly revenue today. The price cuts affect AMD Athlon 64 X2 for single processor desktops and Athlon 64 FX Quad FX processors.

Quad FX Athlon 64 FX-74 and FX-72 processors prices drop to $799 and $599 from $999 and $799 respectively. AMD sells the Athlon 64 FX-70-series in pairs for its Quad FX enthusiast’s dual processor platform. AMD no longer lists the Athlon 64 FX70, the lowest priced pair of Quad FX processors, in its price list.


AMD Athlon 64 FX
Previous Price New Price

FX-74
$999 $799
FX-72
$799 $599


The Athlon 64 X2 6000+ that AMD released in February receives a drastic price cut to $241 as well. AMD previously priced the X2 6000+ at $464. Other Athlon 64 X2 processors including the X2 5600+, 5200+, 5000+, 4800+, 4400+, 4000+, 3800+ and 3600+ receive price cuts as well. With the new price cuts, all AMD Athlon 64 X2 processors are now priced under $250.



AMD Athlon 64 X2
Model Previous Price New Price

X2 6000+
$464 $241
X2 5600+
$326 $188
X2 5200+
$232 $178
X2 5000+
$222 $167
X2 4800+
$217 $136
X2 4400+
$170 $121
X2 4000+
$144 $104
X2 3800+
$113 $83
X2 3600+
$102 $73


Intel expects to cut prices on Core 2 Duo and Core 2 Quad processors later this quarter as well. Intel also plans to aggressively cut prices of its entire processor lineup in Q3’07 before AMD launches Barcelona and refresh its Core 2 Duo product lineup.

Expect retailer pricing to reflect AMD’s new pricing structure in the upcoming weeks. AMD’s pricing is per processor, in 1,000-unit quantities.

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